![]() ![]() While there isn’t a template of rules that every business needs to follow, here are some dos and some don’ts around crafting COVID-19 messaging. And always keep good records of your movements so that you've got an up-to-date log of events that have occurred (this is important for legal purposes, just in case). You want them to feel confident that the situation is well in hand. If the crisis involves a sensitive issue, you'll want to make sure employees know how much information to share and how much to keep to themselves.Īdditionally, contacting shareholders and investors is a good idea. Send out a company-wide brief detailing PR crisis protocols and social media best practices. Reach out quickly to customers, the public, and colleagues alike. Better yet, if it's in writing and resembles a checklist covering every eventuality. Otherwise, you risk multiple people trying to do the same thing while something else gets ignored completely - not a good way to limit damage. There's a better chance to control the chaos if each person is aware of exactly what task they are in charge of to remedy the situation. You don't want to be assigning response roles for the first time in the midst of unfurling bad publicity. ![]() There's probably no better way (other than an actual PR emergency) to test how your people will respond. One creative approach is to run crisis management simulations as part of regular staff training. When an unexpected crisis emerges, it helps to know that each team member is organized, calm, cool, collected, and knows the appropriate response. Our Head of Comms breaks down what you need to know.Īlthough it may seem overly cautious, long before the first public image emergency rears its ugly head, you should ensure that the company has a plan in place to manage such occurrences. Brands are always looking to increase brand awareness and enhance their reputation. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |